What is CTR? In your Meta ad account, the click-through rate (CTR) is worked out by dividing the total number of clicks by the total number of impressions. In simple terms, it tells us the percentage of people that clicked on your ad when they saw it. Why is CTR important? CTR is a great …
🌡 What temperature are your audience? That might sound like a strange question. But the temperature of your audience can determine how you speak to them in your ads and how you target them. I’m talking about the different sections of your audience that are cold, warm, and hot. Still not following? Let me explain… …
How Audience Temperature Could Fix Your Facebook AdsRead More »
Want to know the first thing I check when auditing a Facebook Ads account that isn’t getting results? The campaign objective. Because a change to the campaign objective can sometimes be the difference between ads flopping and flying. What is campaign objective, and why is it so important? This is the first setting you come …
What is Campaign Objective and Why Is it So ImportantRead More »
How often do you share what you REALLY think with your audience? I’m sure you have opinions about your niche, about the work you do, about external factors connected with that, and about perceptions or misconceptions related to the work you do. Those opinions may be things most people in your niche don’t like to …
How long has ‘grow my email list’ been on your to-do list? It was on mine for way too long before I started taking action. Because when you’re wearing all the hats in your business, there just isn’t enough time for everything, right? But I bet you know how important it is to grow that …
To see results from your Facebook & Instagram ads, you need to resonate with your audience. By that, I mean when they read your ad copy, they are nodding enthusiastically or feel like you can read their mind. So how can you do that? You need to deeply understand the pain points and needs of …
If you’re just starting out with Facebook & Instagram ads, you may be thinking that you have to create this huge mountain of content for your ads. That you need to write lots of copy, create loads of images, and record a bunch of videos. All that copy to write. . . All those images …
How do you feel when you hear the words ‘marketing funnel’? Does it make you shudder? Do you know you need one but haven’t got one set up yet? Maybe you love funnels, and yours is working great! (Yay!) Or are you wondering wtf a funnel even is? If you’re not a funnel fan, do …
Are you making any of these common mistakes when running Instagram & Facebook ads? If you are, don’t worry, you are not alone! The world of Facebook & Instagram Ads can be complicated and it’s always changing. But that is why I am here to help! I have included some tips for each of these …
5 Common Facebook & Instagram Ad Mistakes and How to Fix ThemRead More »
A lot of the small business owners I talk to believe that you have to shell out loads of money if you want to run successful Instagram & Facebook Ads. But it just isn’t true. You can attract your ideal clients and build your audience from as little as a few dollars (or pounds, or …
How To Run Low Budget Facebook & Instagram Ads To Grow Your BusinessRead More »