What is CTR? In your Meta ad account, the click-through rate (CTR) is worked out by dividing the total number of clicks by the total number of impressions. In simple terms, it tells us the percentage of people that clicked on your ad when they saw it. Why is CTR important? CTR is a great …
Are you making any of these common mistakes when running Instagram & Facebook ads? If you are, don’t worry, you are not alone! The world of Facebook & Instagram Ads can be complicated and it’s always changing. But that is why I am here to help! I have included some tips for each of these …
5 Common Facebook & Instagram Ad Mistakes and How to Fix ThemRead More »
A lot of the small business owners I talk to believe that you have to shell out loads of money if you want to run successful Instagram & Facebook Ads. But it just isn’t true. You can attract your ideal clients and build your audience from as little as a few dollars (or pounds, or …
How To Run Low Budget Facebook & Instagram Ads To Grow Your BusinessRead More »
Your ads are running! Yay! Now what? Are they performing? What do all the stats mean? Should I keep them running? Should I increase the budget? It can be difficult to understand the metrics in Ads Manager, so I’m here today to help you make sense of your results! Hold onto your hats, we’re going …
How To Analyze & Improve Your Facebook Ads ResultsRead More »
I think I can assume that you probably don’t like wasting money. (Who does?!) And I can probably also guess that you *especially* don’t like wasting money when it comes to Facebook & Instagram Ads. That’s why it’s SUPER important to ensure you are gathering accurate results data from your ads. That way, you can …