How often do you share what you REALLY think with your audience? I’m sure you have opinions about your niche, about the work you do, about external factors connected with that, and about perceptions or misconceptions related to the work you do. Those opinions may be things most people in your niche don’t like to …
To see results from your Facebook & Instagram ads, you need to resonate with your audience. By that, I mean when they read your ad copy, they are nodding enthusiastically or feel like you can read their mind. So how can you do that? You need to deeply understand the pain points and needs of …
We all know how easy it is to get carried away scrolling for several minutes (hours?) on our social media apps. So we also know that our ads have to quickly attract the attention of our ideal audience in order to get them to stop that scroll.| How do we do that? With effective hooks. …