
Why your Facebook Ads CTR is Important
What is CTR? In your Meta ad account, the click-through rate (CTR) is worked out by dividing the total number of clicks by the total
What is CTR? In your Meta ad account, the click-through rate (CTR) is worked out by dividing the total number of clicks by the total
🌡 What temperature are your audience? That might sound like a strange question. But the temperature of your audience can determine how you speak to
Want to know the first thing I check when auditing a Facebook Ads account that isn’t getting results? The campaign objective. Because a change to
How often do you share what you REALLY think with your audience? I’m sure you have opinions about your niche, about the work you do,
How long has ‘grow my email list’ been on your to-do list? It was on mine for way too long before I started taking action.
To see results from your Facebook & Instagram ads, you need to resonate with your audience. By that, I mean when they read your ad
If you’re just starting out with Facebook & Instagram ads, you may be thinking that you have to create this huge mountain of content for
How do you feel when you hear the words ‘marketing funnel’? Does it make you shudder? Do you know you need one but haven’t got
Are you making any of these common mistakes when running Instagram & Facebook ads? If you are, don’t worry, you are not alone! The world
A lot of the small business owners I talk to believe that you have to shell out loads of money if you want to run
Your ads are running! Yay! Now what? Are they performing? What do all the stats mean? Should I keep them running? Should I increase the
We all know how easy it is to get carried away scrolling for several minutes (hours?) on our social media apps. So we also know
I think I can assume that you probably don’t like wasting money. (Who does?!) And I can probably also guess that you *especially* don’t like
A lot of business owners give up on running Facebook & Instagram ads when their first (or even second) attempt doesn’t get them the results
Does this sound familiar? You’ve tried running ads. . . you’re getting some clicks and engagement. . . great! People are visiting your website or
It might come as a surprise to hear me say this (as a Facebook & Instagram Ads Specialist). . . You shouldn’t rely only on
The question I am most often asked is “what types of ads should I run?”. Most business owners know they need to be running ads.
Do you spend more time than you should mindlessly scrolling the socials? I’m not the only one…right?! The thumb seems to just keep going, even