Results
Why your Facebook Ads CTR is Important
What is CTR? In your Meta ad account, the click-through rate (CTR) is worked out by dividing the total number of clicks by the total
4th January 2023
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Blog
Ad Strategy
How Audience Temperature Could Fix Your Facebook Ads
🌡 What temperature are your audience? That might sound like a strange question. But the temperature of your audience can determine how you speak to
5th December 2022
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Ad Strategy
What is Campaign Objective and Why Is it So Important
Want to know the first thing I check when auditing a Facebook Ads account that isn’t getting results? The campaign objective. Because a change to
21st November 2022
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Messaging
How To Stand Out In Your Niche
How often do you share what you REALLY think with your audience? I’m sure you have opinions about your niche, about the work you do,
14th November 2022
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Email List
7 Lead Magnet Ideas To Grow Your Email List
How long has ‘grow my email list’ been on your to-do list? It was on mine for way too long before I started taking action.
1st November 2022
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Messaging
5 Ways to Learn More About Your Target Audience
To see results from your Facebook & Instagram ads, you need to resonate with your audience. By that, I mean when they read your ad
24th October 2022
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Content
3 Types of Content You Can Repurpose For Ads
If you’re just starting out with Facebook & Instagram ads, you may be thinking that you have to create this huge mountain of content for
17th October 2022
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Ad Strategy
How To Run Successful Ads Without Using a Funnel
How do you feel when you hear the words ‘marketing funnel’? Does it make you shudder? Do you know you need one but haven’t got
10th October 2022
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Ad Strategy
5 Common Facebook & Instagram Ad Mistakes and How to Fix Them
Are you making any of these common mistakes when running Instagram & Facebook ads? If you are, don’t worry, you are not alone! The world
26th September 2022
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Ad Strategy
How To Run Low Budget Facebook & Instagram Ads To Grow Your Business
A lot of the small business owners I talk to believe that you have to shell out loads of money if you want to run
20th September 2022
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Results
How To Analyze & Improve Your Facebook Ads Results
Your ads are running! Yay! Now what? Are they performing? What do all the stats mean? Should I keep them running? Should I increase the
22nd August 2022
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Ad Strategy
Facebook Ad Hooks To Attract Your Ideal Audience
We all know how easy it is to get carried away scrolling for several minutes (hours?) on our social media apps. So we also know
15th August 2022
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Results
How To Get Accurate Data From Your Facebook Ads
I think I can assume that you probably don’t like wasting money. (Who does?!) And I can probably also guess that you *especially* don’t like
8th August 2022
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Ad Strategy
Why a Testing Plan Will Improve Your Facebook & Instagram Ad Results
A lot of business owners give up on running Facebook & Instagram ads when their first (or even second) attempt doesn’t get them the results
2nd August 2022
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Ad Strategy
How To Optimize Your Post-Ad Customer Journey
Does this sound familiar? You’ve tried running ads. . . you’re getting some clicks and engagement. . . great! People are visiting your website or
25th July 2022
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Ad Strategy
Why Growing Your Email List Is So Important And How To Use Ads To Do It
It might come as a surprise to hear me say this (as a Facebook & Instagram Ads Specialist). . . You shouldn’t rely only on
11th July 2022
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Ad Strategy
4 Proven Strategies to Grow Your Business With Facebook & Instagram Ads
The question I am most often asked is “what types of ads should I run?”. Most business owners know they need to be running ads.
4th July 2022
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Facebook Ads
4 Steps To Create Ad Copy That Converts
Do you spend more time than you should mindlessly scrolling the socials? I’m not the only one…right?! The thumb seems to just keep going, even
26th June 2022
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